Everything you ever wanted to know about electronic commerce on the Internet.
Chances are youve heard of eCommerce many times on TV, radio, its everywhere.
But do you actually know what eCommerce is?
eCommerce (e-com·merce)
Commerce that is transacted electronically, as over the Internet.
Product:
The obvious first element of (e)Commerce is what you are offering to the customer. What your product or service is does not particularly matter, as long as it offers something of interest to the customer.
Place:
Place is simply where you will be selling your products. In eCommerce the place is most likely on your website, and possibly on some of your affiliates websites. The place element in eCommerce also ties in having a good domain name (.com name).
Marketing:
Marketing is very frequently overlooked when it comes to eCommerce. I cant tell you the amount of businesses spending thousands of dollars on developing their website, yet only pennies on the actual marketing online. The Internet is not magic, just like with off-line business, you must spend time and money on marketing your website. Without customers, it doesnt matter how nice or big your website may be.
Payment:
The Internet makes ordering products and services much easier. This is one of the reasons it is so popular, and growing at such a rapid pace. Online payment processing is an important part of eCommerce. The key is to make ordering as simple as possible for the customer.
Transaction Completion:
Once the transaction is complete you should do everything you can to make the customer happy. Customers who purchase products online are less patient than off-line. Most online stores have the allure of being able to purchase any product and have it arrive at their doorstep in a very short period of time. So you should focus on providing the customers with information about their shipment and payment status.
The keys to successful online transactions eCommerce are simplicity, speed, and communication.
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