Article about the many details involved to using the best possible meta tags on your website.
If you have a website, then chances are youve heard of Meta Tags. This article is meant to help understand how meta tags work, and how to make them work for you. There are also numerous myths relating to Meta Tags, and getting great placement in search engines... all this will be cleared up the this article.
What are Meta Tags?
Meta tags are basically pieces of code in your source of your website, which is invisible to your visitors but search engines will use these as a method of describing your website. The two most important Meta Tags are- the description tag, the keywords tag. These two are what search engines will primarily look at. These two tags will be described later.
They are important, but search engines look at a number of factors in order to determine website placement and ranking of your site.
Myth 2 - Keyword spamming.
A few years ago, many people tricked search engines by listing hundreds of different keywords in order to get listed in the search engines for all of them.
Now search engines have caught on, and this practice will not work any longer. In fact, many search engines will not index you website at all as a result of repeated spamming. It is best to keep it simple, and only list keywords which have the most relevance to your site.
Myth 3 - Meta Tags are all that Matter.
There are many factors which influence your ranking with search engines. Meta tags are only one. Including, Link popularity, directory listing, keywords in content, number of pages, links pointing to your site, your title, etc...
Think about it.. There are thousands upon thousands, of webpages out there with these keywords. Now this would mean that your website will be competing for placement with those other 1000s of sites, and chances are youll lose to the large companies. You can use these generic keywords, but use more specific terms for the majority of keywords in the meta tag.
THE DESCRIPTION META TAG:
1. Length-
Your description should only be two sentences, and with brief descriptive sentences.
2. Keyword spamming-
The example above is something that is very common when people submit their sites to our directories. This can end up hurting you, once you submit your site... the editor will either:
(a) Add it the way it is (aim for this)
(b) Modify it to what they feel is necessary.
(c) Delete it all together
If you are not careful, you may end up with a description that gets you nearly no hits because the editor wrote their own. This is the main reason why I say to keep to short and sweet, yet effective. Here is a modificaion of the Bad Description above, which would most likely get you good placement, and wont be modified by an editor.
Keep it simple, yet Keyword rich
If you have a website, then chances are youve heard of Meta Tags. This article is meant to help understand how meta tags work, and how to make them work for you. There are also numerous myths relating to Meta Tags, and getting great placement in search engines... all this will be cleared up the this article.
What are Meta Tags?
Meta tags are basically pieces of code in your source of your website, which is invisible to your visitors but search engines will use these as a method of describing your website. The two most important Meta Tags are- the description tag, the keywords tag. These two are what search engines will primarily look at. These two tags will be described later.
--- Meta Tag Myths ---
Myth 1 - Meta tags are not a magical solution.
They are important, but search engines look at a number of factors in order to determine website placement and ranking of your site.
Myth 2 - Keyword spamming.
A few years ago, many people tricked search engines by listing hundreds of different keywords in order to get listed in the search engines for all of them.
Now search engines have caught on, and this practice will not work any longer. In fact, many search engines will not index you website at all as a result of repeated spamming. It is best to keep it simple, and only list keywords which have the most relevance to your site.
Myth 3 - Meta Tags are all that Matter.
There are many factors which influence your ranking with search engines. Meta tags are only one. Including, Link popularity, directory listing, keywords in content, number of pages, links pointing to your site, your title, etc...
THE KEYWORDS META TAG:
This tag should contain about 20-25 keywords. Each keyword should have significant relevance to the content contained on your website. Also, it is not always a good idea to use generic keywords, like (web design, marketing, etc..)
Think about it.. There are thousands upon thousands, of webpages out there with these keywords. Now this would mean that your website will be competing for placement with those other 1000s of sites, and chances are youll lose to the large companies. You can use these generic keywords, but use more specific terms for the majority of keywords in the meta tag.
THE DESCRIPTION META TAG:
1. Length-
Your description should only be two sentences, and with brief descriptive sentences.
2. Keyword spamming-
The example above is something that is very common when people submit their sites to our directories. This can end up hurting you, once you submit your site... the editor will either:
(a) Add it the way it is (aim for this)
(b) Modify it to what they feel is necessary.
(c) Delete it all together
If you are not careful, you may end up with a description that gets you nearly no hits because the editor wrote their own. This is the main reason why I say to keep to short and sweet, yet effective. Here is a modificaion of the Bad Description above, which would most likely get you good placement, and wont be modified by an editor.
Keep it simple, yet Keyword rich
No comments:
Post a Comment